Sevensiren
Category:
Brand Identity
Client:
Sevensiren
Year:
2025
Art Director:
Yiyang Li
Designer:
Yiyang Li
Starting from motion design, by narrowing letter spacing to make it “assemble”, responding to the founder’s process of assembling different parts to create masks. This dynamic logic becoms the brand’s unique identity. The typeface design inspired by the shape details of components and available in Normal and Condensed variants. Through this typeface, with its mecha-inspired aesthetic, resonates with the brand's identity.