Weared
Category:
Brand Identity
Client:
Weared
Year:
2025
Art Director:
Yiyang Li
Designer:
Yiyang Li
Weared isn't limited to clothing. It attempts to make anything wearable, even a book or a concept. It's provocative, playful, and radical. The brand's font design disregards the inherent proportions and sizes of all letters, presenting them in a humorous and provocative way. All materials are making a "sticking cloth labels” approach, which not only saves costs but also becomes a unique brand Identity.