Impression
Westlake
Category:
Brand Identity
Client:
Impression Westlake
Year:
2025
Art Director:
Yiyang Li
Designer:
Yiyang Li
“Impression Westlake” is a water show performed on Hangzhou's West Lake. The Chinese characters in the brand name have had their central parts removed, leaving only the outer edges—which remain recognizable—thereby conveying the concepts of “impression,” “cultural window,” and “stage.”