Double 8
Category:
Brand Identity
Client:
Double 8
Year:
2025
Art Director:
Yiyang Li
Designer:
Yiyang Li
Double 8 is a smart fitness brand that uses AI-powered photo scanning to quickly track daily calorie intake and expenditure. Its name is derived from the fact that people are active for 16 hours a day, and the logo design, shaped like the number “8,” uses blue and orange to symbolize the dynamic interplay between intake and expenditure.