Tinipuff

Category:

Brand Identity

Client:

tinipuff

Year:

2026

Art Director:

Yiyang Li

Designer:

Yiyang Li

tinipuff is an emerging sock brand targeting young consumers and emphasizing the quality of materials and craftsmanship.

The visual identity uses “lines” as its fundamental element. Three-colored lines are overlaid with specific thicknesses and densities to naturally form the logo’s original black color, as if the logo were “knitted” into existence. As the scale of application changes, the line thickness remains constant while the density adjusts, creating patterns with varying degrees of density that reflect the brand’s philosophy of “Life in every Detail.”

These patterns also correspond to the socks’ varying knit densities and yarn thicknesses, transforming the product’s craftsmanship into a visual system that runs throughout the brand.